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Our expert team craft strategies and tactics that deliver reimbursed access across a wide range of life-impacting diseases, using our expertise and experience with purpose.

With decades of experience in global market access and HEOR, we work with clients to achieve the best access outcomes.

By combining the optimal mix of knowledge, experience, and capability across pharmaceuticals, medical devices, and diagnostics, we guide and support our clients working with novel products aimed at helping those with life-limiting disease.

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Our blend of knowledge and experience helps us deliver with purpose and generate bespoke solutions throughout a product’s lifecycle. From early strategic pricing and payer research to local HTAs, we work persistently to deliver access.

Our services

Why work with Initiate?

130+

HTA submissions
delivered

HTA assessors in

multiple
global
markets

98%

HTA submission
success rate

Expertise in

rare &
complex
diseases

80+

global pharmaceutical
clients & affiliates

130+

HTA submissions
delivered

HTA Assessors in

multiple
global
markets

98%

HTA Submission
Success Rate

Expertise in

rare &
complex
diseases

80+

Global Pharmaceutical
Clients & Affiliates

Global
experience

We combine global reach with nuanced understanding of local markets. In an ever-changing access environment, we seek to simplify things and demonstrate value in a way that resonates with payers.

“The team have made life easy. Initiate’s expertise and experience has helped us to set the right submission strategy and achieve positive recommendations at a higher price than we had hoped for. I’m now introducing them to my colleagues across other European markets so Initiate can help them.”

HTA Lead, Top 10 Pharma

“Initiate picked up the project and owned it, and then become personally invested. They delivered way ahead of expectations. We will use their team again and again!”

Global Director, Health Economics, Top 10 Pharma

“It was amazing and so refreshing to work with the Initiate team, and I remain very grateful for how they go over and above the project requirements. Not only do they understand the company objectives, but their shared expertise on this project resulted in very strong evidence generation objectives and a great start to the value demonstration journey for the product.”

Market Access Consultant, BioPharma

“Initiate act as our European Market Access department; we know we are in the hands of a trusted partner, and the access they achieve for our products is phenomenal. The passion of Initiate’s team is amazing!”

Senior Vice President, Biopharma

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    Or reach out to us at hello@initiateconsultancy.com.

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    Listen to our podcast: Initiation

    Working with Initiate | What to expect working with our market access and health economics consultancy | Initiation Podcast

    Developing PROMs in rare diseases | A conversation with Benson Chen from MitoCAMB | Initiation Podcast

    Insights from the 2023 Reimbursement Radar wrap-up | Initiation Podcast

    View more in Spotify