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Client need
In a market with a wide patient pool and no single comparator, our client needed insights into how clinicians would use their drugs, for which patients, and in what clinical setting. This research needed to be robust beyond a typical advisory board, gaining insights that could be used in HTA submissions.
Our response
We recommended the client use the modified Delphi methodology due to its robust and recognised place in healthcare consensus. After recruiting a panel of KOLs, we facilitated a 4-stage Delphi process and wrote a validated consensus white paper.
Client value
The white paper was included in the HTA submission and published in its entirety, unredacted as part of the HTA. The position proposed by the company through the modified Delphi was accepted, and the research was recognised as a crucial part of the product achieving a positive recommendation.
“The modified Delphi work was crucial in setting the scene and closing the deal on positioning this product. We felt we were starting in a position of risk of failure until the authority accepted the modified Delphi, without which we would not have had a positive recommendation.”
Market Access Director, Top 10 Pharmaceutical Company