Our blend of knowledge and experience helps us deliver with purpose and generate bespoke solutions throughout the product’s lifecycle. From early strategic pricing and payer research to core economic modelling and local HTA, we work persistently to deliver access.
We have worked in over 50 countries to leverage clinical data, synthesize HEOR data, and highlight the value of our clients’ products. In an ever-changing access environment, we seek to simplify and demonstrate value in a way that resonates with payers.
As HTA assessors in several Australasia markets, we understand how to demonstrate the value of our clients’ products. This enables us to improve our own submission development and constantly generate unique insights. We ensure successful access through the following:
In-depth knowledge
Our direct involvement in assessments has given us a deep understanding of the HTA process, which ensures a nuanced approach to developing submissions.
Data presentation
Understanding what information HTA committees prioritise allows us to optimise data presentation to enhance the persuasiveness of submissions.
Insider perspective
Our insights into the expectations and criteria of HTA committees give us valuable perspectives that increase the likelihood of successful submissions.
Risk mitigation
We anticipating potential challenges and proactively address them, as such improving the overall quality of our work.
Adaptability
We regularly adjust strategies and submissions based on evolving regulatory landscapes
Efficiencies
We streamline the submission process using our experience and efficient preparation, and as such, reduce the likelihood of delays.
We have carried out
over 130 global submissions and proudly maintain a 98% success rate
for our HTA submissions.
History
Established in 2019 on a foundation of 25+ years of industry experience, Initiate is an owner-operator SME with satellite offices in Northamptonshire, London, and Zug, Switzerland.
Our team enjoy a hybrid working environment and are based across the UK and mainland Europe. Our client portfolio boasts top 20, mid-sized, and smaller pharmaceutical companies, who mainly work in rare and complex diseases. We are also proud to work with various med-tech and medical device clients. Initiate acts as an outsourced HTA assessor in several Australasian markets, which affords unique insights into Health Technology Assessment strategy and best practices.
Company values
Our company values are at the core of our company culture and key to the service we provide to our clients. They not only enable our team to collaborate effectively with each other, but also allow us to become a partner and a core part of your team, working alongside you ensure patient access to treatments and therapies.
We give recognition to our team annually for those that best exemplify these values:
Collaboration
By respecting other people’s views and seeking solutions together, we can surpass ‘okay’ and achieve ‘outstanding’.
Empowerment
We relish new challenges and opportunities to learn. By nurturing and challenging our team and ourselves, we continue to develop and deliver outstanding results to clients and patients.
Integrity
We hold ourselves and others accountable to the highest standards of our industry, recognising and addressing areas that can be improved, no matter how large or small.
Pragmatism
Our strength lies in our ability to both think strategically and act tactically to develop practical solutions that enable the best possible outcome.
Meet the team
Leadership team
Andrew Mumford
CEO
Joanne Mumford
Head of HTA
Oliver Darlington
Head of Health Economics & Evidence Synthesis
Jane Moorhouse
Head of Value, Access & Pricing
Luciana Strait
Head of Business Development
Sarah Coyle
Head of Operations
Value, access,
& pricing
Jane Moorhouse
Head of Value, Access & Pricing
Adelaide Shaw-Maguire
Senior Consultant
Reece Coleman
Analyst
Jonathan Gibson
Consultant
Sarah Smart
Analyst
Health Technology Assessment
Joanne Mumford
Head of HTA
Georgia Roberts
Senior Consultant
Imogen Taylor
Senior Consultant
Harry Lewis
Consultant
Sarah-Jane Lyttle
Consultant
Myrtle Greenwood
Consultant
Cameron Huke PhD
Associate Consultant
Health economics
& evidence
synthesis
Oliver Darlington
Head of Health Economics & Evidence Synthesis
Elise Evers
Senior Consultant
Tom Edmonds
Consultant
Charlotte Ahmadu
Consultant & SLR Lead
James Wantling
Consultant
Andreas Charalambous
Associate Consultant
Tiyi Morris
Consultant
Katherine Lord
Analyst
Charlotte Webb
Analyst
Operations, Business Development, & Marketing
Sarah Coyle
Head of Operations
Luciana Strait
Head of Business Development
Ellie McSweeney
Analyst
Julia Hunt
Finance Manager
Legal
Initiate Consultancy is a limited company registered in England and Wales.
Registered number 11903774.
Registered office: The Hayloft, Pury Hill Business Park, Alderton, Northamptonshire, NN12 7LS