We hired you to help us through a short-term hiatus in resource. You picked up the project and owned it, feeling everything personally. You delivered way ahead of expectations. We will use your team again and again. Thank you!

We don’t have in-house market access teams because Initiate can provide such great support. The team amazed us with their ideas and approaches to creating a model that shows cost effectiveness.

The modified Delphi work was crucial in setting the scene and closing the deal on positioning this product. We felt we were starting in a position of risk of failure until the authority accepted the modified Delphi, without which we would not have had a positive recommendation.

Until now, we didn’t have the frameworks in place to ensure co-creation and ownership for affiliate teams. Your work with all stakeholders has been transformational – we can now focus on the right things for our launches, knowing that we are all aligned on pricing and process.

You are the 3^rd agency to try to achieve reimbursement for this product and have succeeded where others have failed. Because of your ability to simplify the situation and make the payers more pragmatic, a number of people in this country will now have a chance to extend their life. Thank you.”